There is a lot to root for in horse racing. There are the horses, naturally, and they rightfully command the most attention as the main attraction. But each racehorse has an entire village behind it, and many of the people who help get a racehorse to the winner’s circle have Read more…
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that have tapped into interest in the big game without spending big on a TV spot. Click Read more…
Coming into Super Bowl week, the Volvo marketing team is pulling off another trick play. The company has promised to give out $2 million of its Swedish machines if anyone scores a safety in the big ball game Sunday. Safety, of course, is the brand’s north star. The message is Read more…
The Singapore Red Cross has recently given its blood donation mascot, Blood Buddy (BB), a makeover. With a more modern and adorable image, BB aims to reach and appeal to a younger generation of blood donors. The rebranding comes off the back of the growing need to engage and advocate Read more…
Ikea is entering the gaming-accessories market with a new product line launching later this year. The Swedish furniture giant said the gaming range includes over 30 products—”gaming desks and chairs, a drawer unit – and accessories – a mug holder, a mouse bungee, a neck pillow, a ring light and Read more…
After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…
“You don’t need to become an investor,” says the narrator of Robinhood’s new Super Bowl commercial. “You were born one.” It’s an optimistic message coming from a financial services company that’s taken a whole lot of heat lately. A Super Bowl ad is a big, expensive marketing move for Robinhood Read more…
Four days before Under Armour endorser Tom Brady heads to his 10th Super Bowl, the Baltimore athletic apparel maker said it’s dropping an on-field contract with the National Football League. But Under Armour also said Wednesday that it has no plans to end or change its endorsement deal with the Read more…
After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…
The crosstown rivals have accidentally created an international Twitter fight. General Motors paid for a 60-second Super Bowl ad. Ford Motor Co. hijacked the buzz. On the @GM Twitter page, it says: “Norway is crushing us at EVs. That’s crazy. We have to do better. Are you in? #EVerybodyIn #NoWayNorway” Click Read more…