After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…
“You don’t need to become an investor,” says the narrator of Robinhood’s new Super Bowl commercial. “You were born one.” It’s an optimistic message coming from a financial services company that’s taken a whole lot of heat lately. A Super Bowl ad is a big, expensive marketing move for Robinhood Read more…
Four days before Under Armour endorser Tom Brady heads to his 10th Super Bowl, the Baltimore athletic apparel maker said it’s dropping an on-field contract with the National Football League. But Under Armour also said Wednesday that it has no plans to end or change its endorsement deal with the Read more…
After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…
The crosstown rivals have accidentally created an international Twitter fight. General Motors paid for a 60-second Super Bowl ad. Ford Motor Co. hijacked the buzz. On the @GM Twitter page, it says: “Norway is crushing us at EVs. That’s crazy. We have to do better. Are you in? #EVerybodyIn #NoWayNorway” Click Read more…
With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. Because there is Read more…
So why are so many all-star brands skipping one of the most-watched television events of the year? Their parent companies claim to be shuffling their playbooks for several reasons, such as reallocating their ad spending toward COVID-19 relief, or reevaluating the best way to use those millions as the pandemic Read more…
The NFL built it. Friday, they will come. Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city. Click here to read the story at tampabay.com. Discussion Questions: What Read more…
Hellmann’s is the latest among a growing group of newcomers to the Super Bowl that not only have seen higher sales growth during the pandemic, but also want to showcase a commitment to social responsibility. Parent company Unilever, one of the world’s biggest advertisers with brands including Dove soap and Read more…
The commercial lineup for Super Bowl 55 is now, finally, all but set. ViacomCBS confirmed to USA TODAY Sports on Wednesday that it has “virtually sold out” its national advertising inventory for this year’s broadcast — despite an apparent decline in demand for the spots due to the COVID-19 pandemic. Read more…