Bitcoin has suddenly rocketed higher, climbing almost 5% over the last 24 hours to highs of $53,750 on the Luxembourg-based Bitstamp exchange. The latest bitcoin price rise, coming just days after the cryptocurrency broke through the closely-watched $50,000 level, means the combined value of the 18.6 million bitcoin tokens in circulation Read more…
DoorDash and Shake Shack are pooling their resources for a nostalgia-themed campaign as couples celebrate the first Valentine’s Day of the COVID-19 pandemic era. Millions of people are avoiding restaurants and bars, many of which are operating at limited capacity because of local restrictions, making Valentine’s Day a homebound occasion Read more…
Loneliness among the elderly is on the rise, with one in three suffering from it. Age U.K. finds that a million older people go a month or more without speaking to anyone, and isolation has only gotten worse since Covid-19. Microsoft’s Xbox is seeing what it can do to help. Read more…
Visit Orlando has unveiled a $2.2 million marketing campaign called, “The Wonder Remains.” Instead of targeting visitors worldwide, the campaign is aimed at the southeastern United States, specifically states within driving distance of Florida. Click here to read the story at orlandosentintel.com. Discussion Questions: Who is Visit Orlando? Why is Read more…
Valentine’s Day celebrates those who fill our hearts with sweet feelings. This year, at a time when many are apart from family and friends, Krispy Kreme is helping fans share love and appreciation for friends, neighbors, teachers, BFFs and others with heart-filled “Dough-Notes.” Krispy Kreme’s new “Dough-Notes” are a custom Valentine’s Day dozen box Read more…
Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign pivots, marketers brought all the feels and really got to the heart of what Twitter’s all about – connecting Read more…
A NASCAR race team works best when all the cogs in the engine, so to speak, are working seamlessly together, forming a cohesive bond for the good of the whole to get the job done. Fictional or not, the Bobby Spencer Racing team crew, comprised of a diverse cast of Read more…
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to Read more…
Major League Baseball teams did everything they could to keep promo giveaways in place for fans last year, but there’s still an enormous stockpile of unused bobbleheads and other promos waiting for their time to shine/bobble. Right now, a lot of them (actually, about four million of them) are in Read more…
The minute the Tampa Bay Buccaneers won Super Bowl 55, Roberto Torres went to work. The owner of Tampa clothing outfitter Black and Denim was licensed to sell official Bucs and NFL merchandise at his stores in Tampa International Airport, including the same T-shirts Tom Brady and the team wore Read more…