Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign pivots, marketers brought all the feels and really got to the heart of what Twitter’s all about – connecting Read more…
A NASCAR race team works best when all the cogs in the engine, so to speak, are working seamlessly together, forming a cohesive bond for the good of the whole to get the job done. Fictional or not, the Bobby Spencer Racing team crew, comprised of a diverse cast of Read more…
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to Read more…
Major League Baseball teams did everything they could to keep promo giveaways in place for fans last year, but there’s still an enormous stockpile of unused bobbleheads and other promos waiting for their time to shine/bobble. Right now, a lot of them (actually, about four million of them) are in Read more…
The minute the Tampa Bay Buccaneers won Super Bowl 55, Roberto Torres went to work. The owner of Tampa clothing outfitter Black and Denim was licensed to sell official Bucs and NFL merchandise at his stores in Tampa International Airport, including the same T-shirts Tom Brady and the team wore Read more…
There is a lot to root for in horse racing. There are the horses, naturally, and they rightfully command the most attention as the main attraction. But each racehorse has an entire village behind it, and many of the people who help get a racehorse to the winner’s circle have Read more…
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that have tapped into interest in the big game without spending big on a TV spot. Click Read more…
Coming into Super Bowl week, the Volvo marketing team is pulling off another trick play. The company has promised to give out $2 million of its Swedish machines if anyone scores a safety in the big ball game Sunday. Safety, of course, is the brand’s north star. The message is Read more…
The Singapore Red Cross has recently given its blood donation mascot, Blood Buddy (BB), a makeover. With a more modern and adorable image, BB aims to reach and appeal to a younger generation of blood donors. The rebranding comes off the back of the growing need to engage and advocate Read more…
Ikea is entering the gaming-accessories market with a new product line launching later this year. The Swedish furniture giant said the gaming range includes over 30 products—”gaming desks and chairs, a drawer unit – and accessories – a mug holder, a mouse bungee, a neck pillow, a ring light and Read more…