Popular northeastern coffee and doughnut brand Dunkin’ is stepping into the realm of esports today with a sponsorship involving Twitch Rivals. The sponsorship will begin today with a three-day VALORANT competition that starts at 5pm CT. The eight-team, round-robin competition will include a $50,000 prize pool. Click here to read the story Read more…
TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming. This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in Read more…
By the time the Australian Open hits the second week, it would be a big upset if there are any American men left to compete with the likes of Novak Djokovic and Rafael Nadal. Nearly two decades after Andy Roddick’s U.S. Open win, our country’s Grand Slam drought has become Read more…
Baseball fans, get ready to cheer on the Spartanburgers. No, not the Spartanburg Spartanburgers. Just the one name: The Spartanburgers. Click here to read the story at goupstate.com. Discussion Questions: What is branding? What is brand loyalty? What is fan engagement? What is publicity? How might hosting a “name the Read more…
Charlotte FC was awarded Major League Soccer’s 28th club in late 2019. But late last month, the franchise became the first to sell personal seat licenses (exclusive ownership rights for a specific location that can be passed down or transferred) as a prerequisite for purchasing season tickets. Fans who wish sit in Read more…
For many NHL players, their earliest hockey memories involve skating through the open air over a frozen pond or lake, freshly fallen snow on the ground. No lines, no whistles. Just nature. Click here to read the story at usatoday.com. Discussion Questions: What is event management? What is event management? Read more…
McDonald’s is giving customers early access to its new chicken sandwich set to make its national debut next week, but there’s a catch: You have to win something of a lottery. The company will start selling a limited-edition “capsule” starting at noon ET on Thursday on CHKNDrop.com. Click here to read Read more…
P&G’s plan to open a barbershop inspired by Old Spice is a way to directly engage consumers with the men’s grooming brand, while also marking a return of experiential marketing efforts that had been suspended during the pandemic’s earlier days. Many barbershops closed temporarily last year amid concerns about the transmission of Read more…
When Francis Davidson was wrapping up his first year of college at McGill University in 2012, the then 19-year-old philosophy and economics major wanted to make some extra cash, so he rented out his apartment for the summer. Click here to read the story at cnbc.com. Discussion Questions: What is Read more…
Krispy Kreme is commemorating the historic landing of NASA’s Perseverance Rover on Mars with a special doughnut. The Mars Doughnut looks like the red planet and will only be available Thursday, while supplies last. It’s filled with chocolate creme, dipped in caramel icing with a red swirl and has chocolate cookie crumbs Read more…