Jessie Reyez loves to text, especially with fans. Using a phone number assigned through the celebrity text-messaging startup Community and shared on her social media accounts, the singer-songwriter makes time nearly every day to have one-on-one conversations with her most dedicated supporters where they share memes and talk about their Read more…
Heinz, which is known for the slow-pouring nature of its ketchup, now has a website to match – the new load time is 57 minutes. With barbecue season in the not-to-distant future, Heinz is inviting people to visit Heinz.com for a chance to win. Click here to read the story Read more…
After successfully cheering up candy lovers (or at least those who noticed the novelty packaging) last year, M&M’s is back at it printing inspiration on its candy wrappers once again. Loosely assigned to appropriate M&M “spokescandies,” 28 messages appear on milk chocolate, peanut, peanut butter, and caramel varieties. Click here to Read more…
After announcing a new partnership in early December, Kohl’s and Sephora unveiled the list of the first 200 locations Thursday, which are adding the “immersive beauty experience by Fall 2021.” Kohl’s also plans to start selling Sephora’s products online in the fall. Stores in 29 states will get the first locations Read more…
While there is an abundance of insight from the marketer’s point of view, a new report from IBM/Econsultancy reminded me that we don’t have much perspective regarding what consumers think of marketing. In a novel piece of research, 4 out of every 5 consumers say that brands don’t behave as if they really know them—the Read more…
Mark Cuban became a billionaire just before the dot-com bubble burst. In 1995, Cuban and a friend, Todd Wagner, started an internet radio platform called Broadcast.com. Four years later, Broadcast.com was acquired by Yahoo for $5.7 billion in stock, making Cuban a very wealthy man. Click here to read the story Read more…
Heritage activewear line Champion and the Muhammad Ali brand have teamed up for a multiyear global campaign that includes a series of limited edition drops. The inaugural Champion X Muhammad Ali collection “evokes Ali’s spirit, celebrates living like a champion, and is an embodiment of sportsmanship,” according to the North Carolina-based company. Read more…
US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users. The agreement covers the Tokyo 2020 Games, still penciled in for this summer, and the Beijing 2022 Winter Games. Click here to Read more…
The Portland Timbers have a new primary jersey and a brand new sleeve sponsor. The Timbers unveiled their new green and gold jersey Tuesday, at the same time that they announced a new sponsorship deal with video-sharing app TikTok. The TikTok logo will appear on the right sleeve of both Timbers and Read more…
“Paramount+ will be the leader in live sports,” CBS Entertainment Group boss George Cheeks said today in a major streaming war throw down to the likes of Olympics and Premier League home Peacock. Coming partway through a delayed, glitchy and often repetitive corporate presentation of the March 4 launching ViacomCBS platform, Cheeks Read more…