You get to decide – which is hotter – Doritos new Xxtra Flamin’ Hot Nachos or the returning Cheetos Flamin’ Hot Spicy Pepper Puffs? Frito-Lay has launched the “Flamin’ Hot Faceoff” campaign to find out. Click here to read the story at pennlive.com. Discussion Questions: What is social media marketing? Why do brands promote Read more…
Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day. Biles had been a Nike athlete since 2015. Click here to read the story at usatoday.com. Discussion Questions: What is product endorsement? Read more…
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might Read more…
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s Read more…
First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers Read more…
Get ready for the rich golfers to get even richer. The PGA Tour is implementing a $40 million bonus program that will reward the most popular players on tour. Click here to read the story at yard barker.com. Discussion Questions: Why do you think the PGA Tour is planning to Read more…
Gearing up for a resurgence in travel, Seattle-based Expedia Group is refreshing its flagship Expedia brand with updated features across the company’s mobile app and more than 70 websites. As more people plan and book flights and hotel stays as COVID-19 vaccination rates increase, Expedia wants to be part of Read more…
Marking the second Earth Day to fall during a global pandemic, similarly to last year activations have shifted online in lieu of physical gatherings. The past 12 months have put the environment under tighter focus, with people learning to live more sustainably under Covid-19. And with the pandemic underlining the importance of Read more…
French luxury house Chanel has lost a trademark fight with Huawei Technologies claiming alike brandings. A top European court ruled that their logos do not bear similarities to each other. Click here to read the story at designtaxi.com. Discussion Questions: What is a brand? What is a logo? How do companies protect their Read more…
Gaming can be competitive, but above all it’s emotional. And nothing stirs the hottest, most primitive emotions in gaming like laggy internet. It can make the split-second difference between success and failure. Rage quits are real. The hardware casualties sacrificed to this monster of grief are … incalculable. Click here to Read more…