After more than a decade, Visit Myrtle Beach is rebranding the popular East Coast destination as “The Beach” and launching a corresponding marketing campaign, “You Belong At The Beach,” just in time for summer and as COVID-19 restrictions begin to loosen. Click here to read the story at travelpulse.com. Discussion Questions: What Read more…
TikTok doesn’t want advertisers to create ads for its platform. At its NewFront presentation on Thursday, TikTok told marketers that in order to be successful with its audience, they have to show up natively on the platform. Click here to read the story at campaignlive.com. Discussion Questions: Why would a Read more…
In the post-Kardashian era, the marketing power of social media, especially among younger consumers, has become undeniable. That leaves brands that cater to teens and young adults no choice but to turn to influencers, who can easily collect tens of millions in social media followers. Click here to read the Read more…
Fitness brand Peloton – known for its high-tech stationary bikes and cult-like following – announced Wednesday a recall of both its Tread and Tread+ treadmills following the death of a child and some 70 reported incidents associated with the products. Click here to read the story at thedrum.com. Discussion Questions: Read more…
Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs. Click here to read the story at retailwire.com. Discussion Questions: What is a quick service restaurant? What is distribution? Why do you think Read more…
Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the Read more…
For football fans, the NFL draft is all about the pick and the players. For Cleveland’s civic leaders, it’s all about the visibility and visitors. Click here to read the story at wkyc.com. Discussion Questions: What is economic impact? How is economic impact measured? What is an economic impact study? Read more…
Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week. After first agreeing with McDonald’s (MCD.N) to promote a new meal selling for just over $6, the seven-strong boyband have also been Read more…
More people tuned in to watch the Jacksonville Jaguars select Trevor Lawrence than watched Anthony Hopkins win the Best Actor Academy Award. The ratings for the first round of the 2021 NFL draft are in, and football remains king over everything else. Over 12 million people watched the first round of the draft. The Read more…
Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of Read more…