The Maine Red Claws, Boston’s G-League affiliate, will be known as the Maine Celtics going forward, according to a release from the franchise. Click here to read the story at masslive.com. Discussion Questions: What is branding? What is rebranding? Do you think rebranding is risky? Why or why not? What Read more…
Breeze Airways, a new budget airline from the founder of JetBlue, will take off on May 27 with flights concentrated in the southeastern U.S. The airline, whose launch was delayed by the coronavirus pandemic that devastated travel, initially plans to offer flights to and from four airports: Tampa, Florida; Charleston, South Carolina; Read more…
Planters’ new campaign is the brand’s latest effort to refresh its appearance in the eyes of consumers. Starting with “Sustenance” and proceeding with a series of like-minded spots through the year, Planters will focus its attention on the nutritious benefits of consuming peanuts, at a time when the U.S. plant-based Read more…
Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. Click here to read the story at adweek.com. Discussion Questions: What is a target market? Why is it important for brands like Ikea to understand their target market? Who might Read more…
Quarantine life, unemployment surges, and remote work stripped mobility out of the restaurant equation for many customers. Arguably, this COVID-19 reality flashed sharpest at brands that court habitual business—namely early dayparts, like breakfast and solo coffee trips. Click here to read the story at qsrmagazine.com. Discussion Questions: What is brand Read more…
When you walk 10,000 steps in a day, your Fitbit rewards you with a jiggle and some virtual fireworks, giving you a reason to pause and smile with pride. When you practice a foreign language on Duolingo multiple days in a row, you earn a “streak” and are encouraged to Read more…
The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for the past 15 years. The move made the Huskers one of the few Power Five program to eschew a third-party MMR partnership, which has become, thanks largely to Learfield Read more…
The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano. Click here to read the story at adweek.com. Discussion Questions: What is promotion? What are the different forms of promotion? What Read more…
Avengers Campus at Disney California Adventure is set to open to Disneyland Resort guests on June 4 with an all new Spider-Man attraction, WEB SLINGERS: A Spider-Man Adventure. The new ride will feature Tom Holland reprising his role as Peter Parker, and will allow guests “to put their web-slinging skills to the Read more…
It took no time for newly signed Jacksonville Jaguars tight end Tim Tebow to take the NFL by storm — again. The former first-round pick and Florida Gator legend is making a second run at the NFL, this time as a tight end for his former coach Urban Myer. Click Read more…