Paris Saint-Germain President Nasser Al-Khelaifi says the world will be “shocked” by the financial revenues generated by the club’s signing of global soccer superstar Lionel Messi. Messi signed a two-year deal with PSG, with an option for a third, that will net him an annual salary of $41 million plus Read more…
If it feels like you’ve seen the Starbucks Iced Brown Sugar Oat Milk Shaken Espresso drink everywhere lately, even though it came out months ago, it isn’t without reason. It turns out the coffee chain is trying to push its newer, fancier iced drinks onto customers in order to make up for Read more…
Just as Amazon Web Services is the profit center that powers much of Amazon’s other businesses, Walmart CEO Doug McMillon has been increasingly interested in expanding his company’s profit pools beyond its core retail business. Click here to read the story at cnbc.com. Discussion Questions: What is e-commerce? What is Read more…
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. Click here to read the story at businesswire.com. Discussion Questions: What is an industry trend? Why might it Read more…
Pepsi’s latest campaign builds on its musical heritage and combines several pre-pandemic tactics to drive fan engagement at a popular amusement park. Since 2013, the soda brand has been the official sponsor of the Super Bowl Halftime Show and has partnered with a range of popular musicians through additional campaigns. Read more…
Dara Treseder arrived at Peloton in early 2020. The brand was still reeling from an advertising campaign that landed just a month earlier, which was described by critics as ‘sexist’, ‘offensive’ and ‘dumb’. It saw a slim and visibly wealthy woman gifted a £2000 Peloton bike for Christmas by her Read more…
Alabama quarterback Bryce Young, who has yet to start a game in his young career, has already signed deals using his name, image and likeness that are worth more than $800,000, according to sources. However, Young has been presented — but has yet to accept — deals worth well in Read more…
In the original Space Jam, Michael Jordan and the Looney Tunes play basketball against a bunch of aliens to avoid the unthinkable fate of becoming attractions in an intergalactic theme park, forced to perform toothless versions of themselves for the amusement of paying customers. Jordan and the Tunes win that Read more…
Even after Toyota made waves earlier this week when it pulled Olympic ads from the Japanese market ahead of the 2020 Tokyo Games, many other advertisers say they still plan to compete. Despite a yearlong delay and more than a year of uncertainty during the Covid-19 pandemic, the Olympics continue Read more…
Tokyo 2020 athletes are cashing in on more personal sponsorship opportunities compared with past Games. Why it matters: Marketing deals are an important income stream for competitors, nearly 60% of whom say they are not financially stable. What they’re saying: Restrictions “unfairly hinder Olympians’ ability to monetize themselves at the Read more…