Add the Washington Wizards to the list of National Basketball Association teams looking to attract a jersey partner after a deal with insurance company Geico expired. Monumental Sports and Entertainment, the company that owns the Wizards and National Hockey League’s Capitals franchise, is creating what it calls a “unified offer” Read more…
At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at Read more…
The humble gif (Graphics Interchange Format) was first developed by computer scientists back in ’87, and similar to the meme it has come a long way since then. Gifs are used to add some spice to WhatsApp chats or tweets when they are feeling a little lackluster, but there is Read more…
Pop-Tarts is trying to round out its pitch to crucial Gen Z consumers through the partnership with Lyrical Lemonade, a collaborative first for the Kellogg brand. The multimedia company founded by 26-year-old Cole Bennett has scored attention for its music video work for high-profile artists such as Post Malone and Read more…
The practice of swiping could soon be limited to thieves and online daters as Mastercard Inc. prepares a phaseout of the magnetic stripes that enable people to swipe their credit and debit cards. Though magnetic stripes have been a fixture of payment cards for decades, the industry has pushed requirements Read more…
With vaccines promising a soon-coming return to normal travel and office commutes, telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads. Like most brands at the beginning of pandemic lockdown, Ro paused out-of-home advertising for months. Click here to read the story Read more…
Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network Read more…
There’s still a reason for the brick-and-mortar retail store to exist — it just has to take on a new, futuristic meaning. And to find the best example of how that’s being done look no further than Nike, which over the past few years has been trying to perfect the Read more…
While some felt the NCAA’s rule of allowing athletes to profit from their name, image and likeness (NIL) would create chaos, it is proving to be a positive change for athletes at Brigham Young University. Click here to read the story at si.com. Discussion Questions: What is NIL? Why do Read more…
Despite making moves to strengthen its omnichannel ecosystem, NBCU proved to be too fragmented in its coverage of the Tokyo Olympics, confusing consumers and leading to the broadcaster’s lowest-ever Olympics’ ratings. While viewership was forecast to be low due to the continued threat of COVID-19 and the lack of live Read more…