As cryptocurrency companies seek to reach mainstream audiences, some platforms are spending hundreds of millions of dollars to sponsor sports teams, stadiums and even leagues in a bid to woo new fans. Click here to read the story at forbes.com. Discussion Questions: What is cryptocurrency? Why do you think it Read more…
Major League Baseball and the Colorado Rockies announced plans to restore 30 million gallons of water into the Colorado River. The commitment comes after the river experienced its driest 12-month period on record over the past year. Click here to read the story at sporttechie.com. Discussion Questions: What are sports Read more…
Heinz is offering condiment consumers in Sao Paulo the chance to grow tomatoes from a plantable label. Click here to read the story at thedrum.com. Discussion Questions: What is sustainability? Why do you think brands create marketing campaigns focused on sustainability? How does this story provide an example of that? Read more…
Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years. The planned multiyear overhaul touches across the chain’s business, with a menu makeover consisting of 11 new and improved Read more…
Costco, home of the ultimate big box store, is not mincing words about what it’s like to run a consumer business in the middle of a pandemic. Click here to read the story at cnn.com. Discussion Questions: What is supply chain? Why is the supply chain important to a business? Read more…
Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit — business and marketing strategy must also transform to accommodate this change. Because of this, I believe artificial intelligence (AI) Read more…
Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is Read more…
As the NFL season kicks off, brands looking for savvy ways to tap into fan culture need look no further than the Kansas City Chiefs. The team’s engagement on social media is stronger than any other team in the league, with a reach of 8.19% of the NFL’s online fan Read more…
In “The Variant,” an episode from the Disney+ hit streaming show Loki, it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap, and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with Read more…
Streaming has been getting more and more of a foothold on the sports and entertainment industry. Especially in sports, there is more of a streaming presence if a league has recently signed a new rights deal. Click here to read the story at awfulannouncing.com. Discussion Questions: What are broadcast rights? Read more…