Over the past few weeks, Delta Air Lines has been testing a new phone system to handle calls from customers. If you call, you might hear a pleasant voice informing you that the company is “testing an enhanced phone experience so you’ll notice a different main menu.” Click here to Read more…
Playtime has been moving online for years now. In January 2020, the CDC reported the following screen time statistics: US children between 8-10 spend an average of 6 hours per day in front of a screen US children between 11-14 spend an average of 9 hours per day in front Read more…
There are always mixed sentiments when Halloween stuff starts hitting the shelves. Some can’t wait for spooky times, while others think summer is way too early for pumpkin-shaped Reese’s. Click here to read the story at morningbrew.com. Discussion Questions: What is seasonal marketing? What types of brands might benefit most Read more…
Looking to make Taco Bell synonymous with tacos across the globe, the fast food giant today kicked off two new major marketing initiatives. The first aims to grow global awareness by taking ownership of the taco emoji that lives on all of our phones. The second taps into Discord’s highly Read more…
There is perhaps no greater mystery to the middle-aged marketing executive than the mind of the American teen. With its youthful perspectives, wildly unpredictable interests, and malleable brains, the 13-to-18-year-old demographic is often elusive to older, more legacy brands trying to uphold their popularity as the pulse of cool flows Read more…
Over the past couple of months, Allison, a wife and mother of a toddler and teenager in Chicago, says she’s been spending about $50 more each week on groceries to feed her family — and that’s at a discount supermarket chain, Aldi’s. Click here to read the story at nypost.com. Read more…
Dollar Tree, the last of the big dollar-store chains selling items for $1 or less, on Tuesday said it was officially “breaking the buck” by adding $1.25 and $1.50 price points in some stores. Click here to read the story at insider.com. Discussion Questions: What is pricing? Why is pricing Read more…
Teacher Note: Consider downloading the “Golf Boom” infographic and PGA Tour case study bundle from SCC’s website. The content is accessible by clicking the “Bonus Content” link from your account page. News story: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced Read more…
The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday. Click here to read the story at cbssports.com. Discussion Questions: What is publicity? How do you Read more…
In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot. Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic aliens known as the Eternals, who are slated to be the focus of the Read more…