Nearly 30 years after launching the FIFA series, soccer’s global governing body has reportedly decided to walk away from its licensing deal with EA Sports. Click here to read the story at complex.com. Discussion Questions: What is licensing? In the case of FIFA and EA Sports, which company is the Read more…
Adam Silver was all smiles as he entered a New York City hotel last Tuesday to give a room filled with sports executives an update on the National Basketball Association. Click here to read the story at CNBC.com. Discussion Questions: What is revenue? Why is revenue important to the NBA Read more…
It’s been 19 months since the World Health Organization declared a pandemic in March 2020. Still, we are caught in its grip — from burdening global healthcare systems, financial and educational institutions to problems with personal finances, jobs, housing and general well-being. Click here to read the story at forbes.com. Read more…
Players and coaches in baseball’s Atlantic League had been dreading the change for more than a year. “I don’t understand why they’re doing it,” Danny Barnes, a relief pitcher for the Long Island Ducks, told me during batting practice a week before its debut at the beginning of August. “That’s Read more…
“Dune,” the big-budget sci-fi epic from Warner Bros., arrives in US theaters and on HBO Max today, rounding out a month crowded with long-delayed new releases that has yielded mixed results at the box office. Click here to read the story at news.yahoo.com. Discussion Questions: What is distribution? Why is Read more…
Since the NCAA ruled in July that college athletes can be compensated for their name, image and likeness (NIL), a number of brands have been quick to forge partnerships, from Degree to Denny’s and Outback Steakhouse. But not even four months into the policy and marketers are encountering issues stemming Read more…
Whenever readers ask how a game from another sport — even much-anticipated events such as a Red Sox postseason game or a Celtics or Bruins season opener, for recent examples — fared against a Patriots broadcast in the Nielsen ratings, I try to offer one particular reminder: NFL games are Read more…
In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here Read more…
That classic Fisher-Price toy rotary phone is getting a modern upgrade. The toy company announced Tuesday it will launch a version of its Chatter Telephone capable of taking real phone calls. The phone is available for pre-order at BestBuy.com while supplies last for $60, about six times more than the Read more…
MOD Pizza’s first national advertising campaign, entitled “All Pizzas Welcome” does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza’s people-focused culture of inclusivity and diversity both in front of and behind the pizza counter. Click here to read the story Read more…