Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed. Click here to read the story at hypebeast.com. Discussion Questions: What is publicity? What is a “stunt” as it relates to marketing? How do marketing stunts Read more…
He brought Pokémon, Yu-Gi-Oh!, and Cabbage Patch Kids to our living rooms. He made and lost fortunes. Can Al Kahn stay in the game? Click here to read the story at inc.com. Discussion Questions: What is entrepreneurship? What is the difference between an inventor and an entrepreneur? Which do you Read more…
Panera is embracing the “ugly’ with its 2021 holiday cup collection. The restaurant chain on Thursday dropped its limited line of reusable cups with a perfectly imperfect twist, paying tribute to the ugly holiday sweater trend with a series of “ugly” designs. Click here to read the story at people.com. Read more…
Snap’s latest AR experiences come as brands look to connect with consumers during the critical holiday shopping season. The platform bills AR as the most personal, immersive and effective way to engage with consumers, and suggests that AR also stands for additional reach and accelerated results, Luke Kallis, vice president Read more…
Shoppers of all ages will soon get another chance to be a Toys R Us kid. Under new ownership, Toys R Us is opening a U.S. flagship store at the American Dream mall in New Jersey complete with a two-story slide, an ice cream parlor and more than 10,000 toys. Click Read more…
Chipotle has a swag store? Along with burrito bowls, the Mexican-inspired fast-casual chain sells its own merch, with a cilantro-infused soap among its listed goods. Click here to read the story at nypost.com. Discussion Questions: What is swag? Why do you think Chipotle has a swag store? Why was Chipotle selling Read more…
Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.” Click here to read the story at travelandleisure.com. Discussion Questions: What is partnership? Describe this promotion from Vacasa and Dr. Seuss Read more…
TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe. Read more…
Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning. Click here to read the story at ap.com. Discussion Questions: What is a profit? How do MLB teams generate a profit? What is typically the biggest expense to a Read more…
Spotify is weaving a tighter narrative into its 2021 push around Wrapped, which has become a repeat success story in generating online chatter for the audio streaming platform around the holidays. This year, the app is leveraging the uncertainty of a second pandemic year as the touching-off point for championing Read more…