Major international brands including Coca-Cola, PepsiCo and Unilever are among the 70 signatories of a joint letter calling for a UN treaty to tackle plastic pollution. Click here to read the story at thedrum.com. Discussion Questions: What is sustainability? How might this story represent an example of sustainability? Why do Read more…
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers Read more…
Indianapolis has hosted a Super Bowl, the entire NCAA Men’s Basketball Tournament just last year and too many other championship events to count. It’s also set to host the NBA All-Star game in 2024. So why do local organizers of the College Football Playoff National Championship say Monday’s title game—and Read more…
For football fans, everything is elevated in the postseason. So come playoff time, ESPN is giving fans something to elevate their food as well. Introducing: Postseasoning. Click here to read the story at espnpressroom.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do media companies like Read more…
Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.” These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri. Click here to read Read more…
It’s been said that apathy is worse than anger. If that’s true, MLB could be in trouble. We’re more than a month into the MLB lockout, with negotiations basically non-existent, spring training reporting dates creeping closer, and lots of sports fans greeting it all with a full-throated … meh. Click Read more…
John Madden, the larger-than-life Hall of Fame coach turned legendary NFL broadcaster, died Tuesday at the age of 85. Click here to read the story at npr.org. Discussion Questions: What is an industry pioneer? What factors might determine which individuals might be considered to be industry pioneers? Why are industry Read more…
Oreo is leaning on the equity of a retail brand many people likely assumed dead with a Cakesters takeover at the last remaining Blockbuster location. While the video-rental store — once the dominant player in its category — famously went bust amid the rise of streamers like Netflix, it has become Read more…
Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. Click here to read the story at fashionunited.com. Discussion Questions: What is a brand? Who is P&G? Who is P&G Beauty? What is the Read more…
Does cottage cheese have yogurt envy? As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese. Click here to read the story at media post.com. Discussion Questions: What is competition? What are the different types of competition? How would you Read more…