Planning a vacation this year? How about something a little more weightless? Virgin Galactic, the space tourism company founded by British entrepreneur Richard Branson, announced Tuesday that it will begin selling tickets this week for joyrides to the edge of space. The cost: a whopping $450,000. Click here to read Read more…
Since their first collaboration a decade ago in 2010, Vans and Crayola are bringing the color back for a collection comprised of footwear, apparel, and accessories for the entire family. Click here to read the story at hypebeast.com. Discussion Questions: What is a brand? Is Vans a brand? Crayola? How would you describe the Read more…
The American-born Eileen Gu said she decided to compete for China to honor her mother, who was born there. It turned out to be a great financial choice, too. Click here to read the story at forbes.com. Discussion Questions: What is endorsement? Why do brands pay athletes to endorse their Read more…
The National Football League is nearing $2 billion in partnership fees, the most in professional sports. Agreements from betting firms and technology companies helped the NFL lure a record $1.8 billion in sponsorship revenue, sports partnerships consultancy firm IEG told CNBC. Click here to read the story at cnbc.com. Discussion Read more…
Usually when a film wraps, an actor puts the project to bed, never to step into those scenes again. But after completing production on the Russo brothers’ The Gray Man, Ryan Gosling found himself back in costume to re-create a beat from the big-budget action movie. Gosling was among a number Read more…
The idea that forever changed Super Bowl halftimes struck Jay Coleman while watching Snoopy conduct a marching band and Charlie Brown twirl a baton. Click here to read the story at sports.yahoo.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? How does the Super Bowl halftime show represent an example of Read more…
Sunday’s Busch Light Clash at the Los Angeles Coliseum drew over 4 million viewers. NASCAR moved the season-opening exhibition race from Daytona to a purpose-built quarter-mile track inside of the famed stadium to build excitement for the 2022 season. Click here to read the story at sports.yahoo.com. Discussion Questions: What Read more…
The TikTok algorithm works in mysterious ways, but one thing’s for sure: Brand mascots have been popping up left and right on the platform lately. Duolingo’s owl mascot, Duo, might be the category’s A-lister, helping the language-learning app rack up nearly 3 million followers on TikTok (compare that with McDonald’s, which currently has 2 Read more…
It’s Girl Scout cookie season in California, which means hundreds of thousands of girls armed with decadent treats, selling as many boxes as they can to meet their cookie quotas. Let’s face it: Most of us have a favorite Girl Scout cookie. Whether it’s Thin Mints or Trefoils, one thing Read more…
In just a few months, a simple five-letter puzzle has earned its creator a seven-figure sum. The growth of Wordle, in which players attempt to work out a mystery word, has been rapid. At the start of November 2021, the online game was played by just 90 people. Click here to read Read more…