SportsBiz Madness: 2025 Case Study Tournament In the Elite Eight round of our annual SportsBiz Madness Case Study Tournament, students were challenged to create a comprehensive marketing plan to support the launch of Major League Volleyball (MLV), a brand-new professional women’s volleyball league. With teams set to debut in 2026 Read more…
SportsBiz Madness 2025: Case Study Tournament (Opening Round Results) OPENING ROUND RECAP Thank you to all who participated in the competition’s opening round! Your students submitted many great ideas, showcasing creativity and strategic thinking. While only eight teams can advance, every team should be proud of the effort and innovation Read more…
Celsius today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion, including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. Click here to read the story at businesswire.com. Read more…
As part of the excitement surrounding Super Bowl LIX, Sports Career Consulting hosted a student competition challenging participants to design a point-of-purchase promotional display for a consumer goods brand linked to the Big Game. A huge thank you to all the schools that participated—we hope you and your students enjoyed Read more…
Several days after the Luka Dončić-Anthony Davis trade shocked the world, the dust has begun to settle. Each player has conducted introductory interviews with his new team and is getting accustomed to a new roster of teammates, coaches and trainers. Click here to read the story at yahoo.sports.com. Discussion Questions:
With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. Click here to read the story at cnbc.com. Discussion Questions: Revenue: NIL: Leadership in Sports: Paradox of Commercialism:
SCC FFL 2024: Sports Marketing Challenge #6 Recap & Final Scores With the final scores tallied, we are thrilled to announce the winner of SCC’s tenth annual Fantasy Football Sports Marketing Challenge! But before we reveal this year’s champion, we want to recognize the outstanding effort from all participating schools. Read more…
The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Sales and Service:
SCC FFL 2024: Sports Marketing Challenge #5 Recap & Scores Here’s a summary of the top-performing schools and an overview of how teams fared in the fifth sports marketing challenge. We’ll be recapping the top three entries below. In the fifth challenge, students were tasked with crafting a comprehensive ticket Read more…
SCC FFL 2024: Sports Marketing Challenge #4 Recap & Scores Here’s a summary of the top-performing schools and an overview of how teams fared in the fourth sports marketing challenge. We’ll be recapping the top three entries below. In the fourth challenge, students were tasked with designing a stadium for Read more…