The Arizona Diamondbacks are running a promotion where you can get tickets to every single home game in 2024 for just $299??
Click here to read the story at si.com.
Discussion Questions:
- What is the marketing mix?
- How does this story provide an example of price?
- How does it provide an example of promotion?
- How might it provide an example of product?
- Why are ticket sales important to a Major League Baseball team?
- Can you think of any other examples of ticket sales promotions you have seen from a sports team?
- How do promotions help a team to sell more tickets?
- What is ticket inventory?
- What does this promotion tell you about demand for Diamondbacks tickets and the team’s ticket inventory?
- Why do you think the team has certain terms associated with this promotion like not allowing tickets to be resold?
- Do you think more teams will offer a similar promotion if this proves to be a success for Arizona? Why or why not?