Marketing Currents - Business and Marketing Current Events

Apple’s ‘Pay Later’ Is the Latest Plea for Your Loyalty

Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money.

Click here to read the story at wired.com.

Discussion Questions:

  1. What is a BNPL service?
  2. According to this story, are BNPL services legal?
  3. What types of companies offer BNPL services?
  4. What are ethics?
  5. Based on what you learned from this news story, how might BNPL services be unethical? Be prepared to discuss your answers in class.
  6. In your opinion, are BNPL services ethical? Why or why not?
  7. What is promotion?
  8. What is brand loyalty?
  9. Why do you think Apple is offering BNPL services? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.