Marketing Currents - Business and Marketing Current Events

Applebee’s Created a Lip Gloss That Tastes Like Your Favorite Chicken Wing Flavors

Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format.

Click here to read the story at thrillist.com.

Discussion Questions:

  1. What is publicity?
  2. Why is publicity important to a business like Applebee’s?
  3. What is a marketing stunt?
  4. What is promotion?
  5. Why do businesses engage in promotional activities?
  6. Why do you think “holidays” like National Chicken Wing Day and National Lipstick Day exist?
  7. Who is Winky Lux?
  8. Why would Winky Lux partner with Applebee’s for this promotion?
  9. What do you think both companies hope to accomplish with this partnership?
  10. Why is social media important to both companies as it relates to this promotion and the “holidays” that they have aligned with?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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