Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format.
Click here to read the story at thrillist.com.
Discussion Questions:
- What is publicity?
- Why is publicity important to a business like Applebee’s?
- What is a marketing stunt?
- What is promotion?
- Why do businesses engage in promotional activities?
- Why do you think “holidays” like National Chicken Wing Day and National Lipstick Day exist?
- Who is Winky Lux?
- Why would Winky Lux partner with Applebee’s for this promotion?
- What do you think both companies hope to accomplish with this partnership?
- Why is social media important to both companies as it relates to this promotion and the “holidays” that they have aligned with?
