* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT!
HBO Max’s Sex and the City reboot And Just Like That… premiered Thursday with a shocking twist at the end of the first episode (dare I say a Big shocking twist?). And it involves Peloton. The popular exercise equipment brand is in the hot seat after its stationary bike played a starring role in the premiere, a role so odious it may have affected the company’s stock price. Peloton has even responded to the controversy. So what happened?
Click here to read the story at cnet.com.
* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT!
Discussion Questions:
- What is publicity?
- Can publicity be controlled by an organization? Why or why not?
- What is crisis management?
- How do organizations manage a crisis if one were to occur?
- What is product placement?
- Do you think this story represents an example of product placement? Why or why not?
- Why might this generate negative publicity for Peloton?
- How might this represent a potential crisis from a public relations perspective?
- What might Peloton’s crisis management strategy be in this situation? Be prepared to discuss your answers in class.