Amazon Prime Video users will notice a new addition to the streaming service in the new year: advertisements.
Click here to read the story at people.com.
Discussion Questions:
- What is revenue?
- Why is revenue important to a business?
- How has Amazon traditionally generated revenue through its Prime Video service?
- What is advertising?
- Why do businesses and brands advertise?
- Why might they want to advertise on Amazon Prime?
- Amazon has said they plan to have “have meaningfully fewer ads than linear TV and other streaming TV providers.” Why do you think they are taking this approach?
- How do you think Amazon customers will react to the news that they will soon see advertisements while watching content on Prime?
- According to this story, do customers have an option to go ad-free? If so, how?
- Why do you think Amazon chose to start running ads on its Prime streaming service?
- Why do you think advertising has become such a popular trend in the streaming industry?