The league will likely seek $50 billion to $75 billion for its next multi-year package, said sources. Amazon is paying the NFL around $1 billion a year to exclusively stream TNF through 2033.
Click here to read the story at marketwatch.com.
Discussion Questions:
- What are traditional broadcast rights?
- Why do traditional broadcast companies like ABC, Fox, ESPN and others invest in broadcast rights to live sports?
- Why are live sports so valuable from a rights perspective?
- How do sports teams and leagues benefit from rights deals?
- What are ratings?
- Why are ratings important to broadcasters?
- Why are they important to advertisers?
- Why would Big Tech like Amazon and Apple be interested in streaming rights?
- Based on information from this story, how has the performance of Amazon’s streaming broadcasts of the NFL’s Thursday Night Football games this year made it an attractive streaming partner for the NBA?
- What is a global product?
- Is the NBA a global product?