Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise.
Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side.
Click here to read the story at cnn.com.
Discussion Questions:
- According to this story, what will be different about Amazon’s packaging?
- Why do you think Amazon wants to implement a more eco-friendly packaging strategy?
- What is consumer engagement?
- What is digital marketing? What is Amazon doing with its packaging that might represent an example of digital marketing?
- How might that digital marketing strategy help the company to boost levels of consumer engagement?
- According to information from this story, why do you think Amazon is changing its packaging? Be prepared to discuss your answers.
