Marketing Currents - Business and Marketing Current Events

Amazon Fresh opens first supermarket in Los Angeles with checkout in cart

Amazon is soft-launching a new supermarket Thursday, with a shopping cart that tallies up items as it enters the basket and enables instant checkout, and Alexa stations throughout the store you can ask questions. Amazon’s first Fresh store is a 35,000 square foot traditional supermarket, opening in a strip mall in Woodland Hills, California, next to a See’s Candy. The address: 6245 Topanga Canyon Blvd.

Click here to read the story from usatoday.com.

Questions for Classroom Discussion

  1. What is a product launch?
  2. What is a “soft” launch?
  3. Why do companies have soft launches when introducing a new concept?
  4. Based on information from this story, describe Amazon’s new concept for a supermarket.
  5. In your opinion, will Amazon’s new supermarket concept change the future of shopping? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.