Marketing Currents - Business and Marketing Current Events

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

The so-called “everything store” is looking to go “anywhere.”

Click here to read the story at geekwire.com.

Discussion Questions:

  1. What is “place” as it relates to the marketing mix?
  2. What is digital marketing?
  3. Why is digital marketing important to most businesses and brands?
  4. What are some different forms of digital marketing?
  5. What is AR?
  6. What is consumer engagement?
  7. How do you think digital marketing (and AR) strategies help to elevate levels of consumer engagement?
  8. What is ‘Amazon Anywhere’ and how might it illustrate the concept of digital marketing?
  9. How might it illustrate the concept of “place”?
  10. According to this story, what is the goal of ‘Amazon Anywhere’?
  11. What is “Peridot”?
  12. What is merchandising?
  13. Why is merchandising important to the makers of Peridot?
  14. How might ‘Amazon Anywhere’ help to boost Peridot-related merchandise sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.