Marketing Currents - Business and Marketing Current Events

Chanel Loses Trademark Battle Against Huawei Over ‘Similar-Looking’ Logos

French luxury house Chanel has lost a trademark fight with Huawei Technologies claiming alike brandings. A top European court ruled that their logos do not bear similarities to each other. 

Click here to read the story at designtaxi.com.

Discussion Questions:

  1. What is a brand?
  2. What is a logo?
  3. How do companies protect their brands?
  4. What is a trademark?
  5. Why is it important for companies to protect their brands? Specifically, why do you think it is important to make sure the company’s logo is distinct and other companies aren’t using the same logo or something very similar?
  6. Why do you think Chanel lost this trademark battle?
  7. How might this impact Chanel moving forward? Be prepared to discuss your answer in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.