Marketing Currents - Business and Marketing Current Events

Chipotle plans to give away $100,000 in both Bitcoin and free food this Thursday

You have to give the marketing department at Chipotle some credit. They certainly know how to turn heads.

The fast-food chain has announced plans to give away $100,000 in Bitcoin this Thursday as part of its National Burrito Day promotion. (It will also give away $100,000 in free food.)

Click here to read the story at fortune.com.

Discussion Questions:

  1. Why do you think “holidays” like National Burrito Day exist?
  2. How do companies like Chipotle benefit from these holidays?
  3. What is promotion?
  4. Why do brands like Chipotle engage in promotion?
  5. What promotion did Chipotle run on National Burrito Day?
  6. What is bitcoin?
  7. Why do you think they decided to incorporate Bitcoin in this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.