Baseball fans, get ready to cheer on the Spartanburgers.
No, not the Spartanburg Spartanburgers. Just the one name: The Spartanburgers.
Click here to read the story at goupstate.com.
Discussion Questions:
- What is branding?
- What is brand loyalty?
- What is fan engagement?
- What is publicity?
- How might hosting a “name the team” type of promotion help a new franchise like the Spartanburgers to build brand loyalty? Why is that important?
- How might hosting a “name the team” type of promotion help a new franchise like the Spartanburgers boost levels of fan engagement? Why is that important?
- How might hosting a “name the team” type of promotion help a new franchise like the Spartanburgers generate publicity? Why is that important?
- What is licensing?
- How might the branding process help a sports team to sell more licensed merchandise?
- What are industry trends?
- Why do you think food branding is such a popular industry trend?
- What is sports business leadership?
- Why might leadership and a marketing plan be important to the success of the new franchise? Be prepared to discuss your answers.