Marketing Currents - Business and Marketing Current Events

Wendy’s Launches Delivery-Only Campaign Featuring Twitch Streamers’ Favorite Meals

Wendy’s has launched a delivery-only “Never Stop Gaming menu” with Uber Eats featuring five Twitch streamers’ go-to orders.

Wendy’s is tapping into the increasingly popular livestreaming and gaming site Twitch for its latest marketing campaign, while also leveraging its increasingly popular delivery channel.

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is a target market?
  2. Who is Wendy’s targeting with this campaign?
  3. Why do you think Wendy’s is targeting this audience?
  4. How might Twitch help Wendy’s reach this target audience?
  5. What is partnership?
  6. Why would Wendy’s partner with Uber Eats for this campaign?
  7. How do you think Wendy’s benefits from the partnership? Uber Eats?
  8. Why is it important for both parties to benefit from a partnership?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.