Marketing Currents Downloads: 2021-22 School Year

Welcome SCC subscribers!

This area of SCC’s website is dedicated to “bonus” content available exclusively to Marketing Currents subscribers.

• Thanksgiving Brands
• Marketing Insights: Brand Loyalty
• Marketing Insights: Pricing

2021-22 BONUS CONTENT DOWNLOADS

Marketing Insights from SCC: Sneak Preview 

“April Fools Marketing” – Marketing Stunts Lesson

In this Marketing Insights sample lesson, you will review the marketing activities of several brands on April Fools Day and discuss the concept of marketing / publicity stunts.  This lesson bundle includes: 

• “April Fools Marketing Stunts” – Discussion Deck

Enjoy!

Click here to download the Marketing Insights “April Fools Marketing Stunts” Discussion Deck

Marketing Insights from SCC: Sneak Preview 

“Hashtag Marketing” – A Social Media Marketing and Promotion Lesson

In this Marketing Insights sample lesson, you will engage students with two variations of a social media marketing activity.  This lesson bundle includes: 

• “Hashtag Marketing” – Discussion Deck
• Student Activities (2)

Enjoy!

Click here to download the Marketing Insights “Hashtag Marketing” Lesson Bundle

Marketing Insights from SCC: Sneak Preview 

Brand Loyalty Lesson

In this Marketing Insights sample lesson, you and your students will explore the concept of brand loyalty.  This lesson bundle includes: 

• Lesson
• Slide Presentation
• Student Activity
• “Cooking Up Brand Loyalty” – Discussion Deck
• Brand Loyalty Rankings 2021 – Discussion Deck

Enjoy!

Click here to download the Marketing Insights Brand Loyalty Lesson Bundle

Marketing Insights from SCC: Sneak Preview 

Pricing Lesson

In this Marketing Insights sample lesson, you and your students will explore one of the components of the marketing mix: pricing.  This lesson bundle includes: 

• Lesson
• Slide Presentation
• Quiz & Answer Key
• “Burger Time!” – Discussion Deck
• What is False Advertising? – Discussion Deck

Enjoy!

Click here to download the Marketing Insights Pricing Lesson Bundle

Thanksgiving Brands (New)

Here is a PPT to help engage your students in a valuable marketing discussion leading up to Thanksgiving.

A few years ago, a Houston Chronicle story suggested that much of what we celebrate on Thanksgiving is the direct result of marketing.

Over time, a number of brands have become synonymous with Thanksgiving feasts, with consumers filling supermarket shopping carts with these products every year. What brands played a role in your Thanksgiving Day meals? There are far more than you probably considered!

For example, millions of green bean casseroles are served during the holiday season. That’s why French’s French Fried Onions, a core ingredient to the holiday classic, was ranked third of all branded edible items the week of Thanksgiving, according to data provider IRI. (Ocean Spray Jellied Cranberry Sauce was fourth.) The brand’s French fried onions brought in nearly $14 million in sales the week of Thanksgiving, with total sales in a three-week span of the holiday coming in at $30 million. Ocean Spray sells 72 million cans of cranberry sauce between September and December. That means about 80% of the company’s total sauce business occurs during the holidays. A recent Houston Chronicle story suggests that much of what we celebrate on Thanksgiving is the direct result of marketing.

Which brands do you think are big sellers over the Thanksgiving holiday?

Ask students to create a list of at least five popular Thanksgiving food brands, then review the following slides to see the most popular brands by category.

Click here to download the “Thanksgiving Brands” PPT discussion