Marketing Currents - Business and Marketing Current Events

Chick-fil-A is for the first time selling bottles of its sauces in Target, Publix, and Walmart

Chick-fil-A is bringing its dipping sauces to grocery stores for the first time, the company announced Wednesday.

The fast-food chain will sell 16-ounce bottles of its signature Chick-fil-A and Polynesian sauces at all Target, Publix, Walmart, and Winn-Dixie stores in Florida beginning in April.

Click here to read the story at businessinsider.com.

Discussion Questions:

  1. What is branding?
  2. Why would Chick-fil-A want to sell their sauces at big box stores like Target, Publix, Walmart, and Winn-Dixie?
  3. Why would big box stores want to carry Chick-fil-A sauces?
  4. Why do you think they are only offering a few sauces and not all Chick-fil-A sauces?
  5. What is distribution?
  6. How might this story represent an example of the concept of distribution?
  7. Why is distribution an important function of marketing?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.