Marketing Currents - Business and Marketing Current Events

Fisher-Price opens a virtual museum on Instagram to celebrate 90 years of its toys

Fisher-Price has created a virtual museum on Instagram to celebrate its toy stories.

The toymaker, founded in 1930, has created an explorable online archive with more than 90 exhibits organized by decade, including the rolling Snoopy Sniffer from 1938 and wearable Roller Skates, first introduced in 1983.

Click here to read the story from usatoday.com.

Discussion Questions:

  1. What is content marketing?
  2. What is consumer engagement?
  3. Why is content marketing an important strategy for engaging consumers? What is an “interactive” experience as described by this news story?
  4. Why would Fisher-Price open a virtual toy museum?
  5. What do you think the company hopes to accomplish with the launch of a virtual toy museum?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.