Marketing Currents - Business and Marketing Current Events

Bacon-scented face masks? Hormel Foods announces it is giving away free Black Label ‘Breathable Bacon’ masks

Bacon lovers, there’s a new face mask for you.

Hormel Foods, known for its Black Label Bacon, announced the launch of “Breathable Bacon,” what it calls “a revolutionary face mask featuring the latest in pork-scented technology.”

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is publicity?
  2. Why do you think Hormel is giving the masks away?
  3. What is cause related marketing?
  4. How might this story represent an example of cause related marketing?
  5. According to this news story, what is another example of Hormel’s recent innovations? What do you think they hope to accomplish with these “innovations” (including the bacon masks)?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.