Marketing Currents - Business and Marketing Current Events

Southwest Airlines Just Made a Bold Move That’s Very Different From What Its Competitors Are Doing. Is It Risky or Smart?

This is a story about a tough decision at Southwest Airlines, and how it differs from the path American Airlines and United Airlines followed.

It’s also about what your business can learn from the whole thing.

Click here to read the story from inc.com.

Discussion Questions:

  1. What is competition?
  2. Who might represent Southwest Airlines’ competition?
  3. How has the pandemic impacted the airline industry?
  4. According to this story, what did Southwest do that its competitors did not?
  5. In your opinion, is that a risky strategy? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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