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McDonald’s is loving celebrity partnerships.
Click here to read the story from foxbusiness.com.
Discussion Questions:
- What is celebrity endorsement?
- Why do brands like McDonald’s pay celebrities to promote their products?
- How do you think brands determine which celebrities to partner with?
- Why do you think McDonald’s chose to partner with J. Balvin?
- Do you think McDonald’s will partner with another celebrity as part of this marketing campaign? Why or why not?
- If you were McDonald’s, who would you choose to partner with next?