Marketing Currents - Business and Marketing Current Events

Capri Sun packs its pouches with filtered water instead of juice

Mischief @ No Fixed Address, a new agency that emerged during the lockdown, is rolling out its first spots. The We’re Sorry It’s Not Juice campaign for juice-pouch brand Capri Sun is related to COVID-19. The ads promote the brand’s program to give away 5 million sealed packets of filtered water to Illinois schools as many are reopening with safeguards in place, such as no water fountains. 

Click here to read the story from campaignlive.com.

Questions for Classroom Discussion

  1. What is a marketing campaign?
  2. Based on information from this story, what is the name if this marketing campaign from Capri Sun?
  3. What is this campaign promoting?
  4. What do you think Capri Sun hopes to accomplish with this marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.