Marketing Currents - Business and Marketing Current Events

Dairy Queen launches Blizzard-scented candle line for fall and it quickly sold out

The fast food chain Dairy Queen announced a line of dessert-inspired candles on Twitter that sold out within an hour. On Thursday, the company launched its “Fall Blizzard Treat Candle Collection,” and as the name suggests, the lineup of six candles is inspired by flavors of its popular blizzard dessert.

Click here to read the story from usatoday.com.

Discussion Questions:

  1. What is promotion?
  2. What is publicity?
  3. The candles sold out very quickly. Why do you think Dairy Queen won’t make any more available for sale?
  4. Why do you think Dairy Queen is donating the proceeds from the sale of the candles to charity?
  5. What do you think Dairy Queen hopes to accomplish with this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.