Marketing Currents - Business and Marketing Current Events

McDonald’s is investing about $200M to boost marketing (MC)

McDonald’s plans to invest an estimated $100 million to bolster its U.S. marketing and will invest a similar amount in some of its biggest international markets as part of a renewed package of strategies to help its franchisees recover from the coronavirus shutdown.

Click here to read the story at restaurantbusinessonline.com.

Discussion Questions:

  1. What is a franchise?
  2. What is a franchisee?
  3. Why is it important for McDonald’s to support its franchisees?
  4. According to this story, what is McDonald’s doing to support its franchisees during the COVID-19 health crisis?
  5. Based on information from this story, do all McDonald’s franchisees get the same level of support from the company? Why do you think that might be?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.