Competitive Edge - Sports & Entertainment Marketing News

Patrick Mahomes dethrones Tom Brady on the NFLPA’s top selling players list (CE)

Kansas City Chiefs quarterback Patrick Mahomes, the reigning Super Bowl MVP, leapfrogged six-time Super Bowl champion quarterback Tom Brady for No. 1 overall merchandise sales, according to the NFL Players Association’s list of top 50 selling players, released Monday.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is licensing?
  2. Why is licensing important to an organization like the NFL Players Association?
  3. What is a licensor?
  4. What is a licensee?
  5. If you purchased a Patrick Mahomes hoodie online at Fanatics, who do you think is the licensor? The licensee?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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