The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports.
Click here to read the story at variety.com.
Discussion Questions:
- What are broadcast rights?
- Why are the rights to live sports broadcasts so valuable?
- Why do you think Disney, Fox and WBD partnered for a streaming sports venture?
- What is the name of the new venture?
- How might that represent an example of branding?
- Why do you think they decided on that particular name for the new service?
- How might the introduction of the new streaming service impact the traditional cable and satellite business model?
- Do you think brands will want to advertise on the new platform? Why or why not?
- How will the new venture impact sports properties?
- How might an increase in rights fees impact you as a consumer?