Gatorade has launched its first-ever rewards program available exclusively through its new membership platform Gatorade iD. Consumers can now earn points on in-store and online purchases, which can be used for rewards.
Click here to read the story at brand-innovators.com.
Discussion Questions:
- Based on what you learned from this news story, what is Gatorade iD?
- Why would Gatorade launch a rewards program?
- Are you surprised they didn’t already offer a rewards program? Why or why not?
- What is a brand?
- How would you describe Gatorade’s brand?
- What role do celebrity collaborations, like those with DJ Khaled and Caitlin Clark, play in strengthening Gatorade’s brand image?
- How might those collaborations help to drive more consumers to register for the new rewards program?
- Why is that important to Gatorade?
- What is a database and how does it relate to marketing?
- What are the potential benefits for Gatorade in building a database of loyal customers through the Gatorade iD program?
- What is customer experience?
- How does the Gatorade iD program provide a more personalized experience for its members, and why is this important for customer satisfaction?
