McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger chain is betting can lure penny-pinching consumers back in.
Click here to read the story at finance.yahoo.com.
Discussion Questions:
- What is inflation?
- How has inflation impacted prices?
- Why are price strategies such an important function of marketing?
- What is consumer behavior?
- How has inflation impacted consumer behavior?
- Why do you think McDonald’s and other fast food chains have been raising prices in recent years?
- What is positioning?
- How does price typically provide a point of differentiation for fast food brands in the restaurant industry?
- Why is McDonald’s reportedly launching a $5 meal deal?
- What items might be included in the new offer?
- What is a value proposition? How might this story represent an example of that concept?
- How should McDonald’s promote this $5 meal deal to maximize its reach and appeal to consumers? What marketing channels would be most effective?
- What competitive advantages could McDonald’s leverage with this meal deal?
- How could the $5 meal deal help McDonald’s increase customer retention and/or brand loyalty?
