Oscar Mayer®, the brand dedicated to uniting millions around a love of meat, today introduces its new Stuffed Dogs line to grocery retailers nationwide.
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Discussion Questions:
- What is market research?
- What are the different types of market research?
- Why do you think market research would be important to Oscar Meyer when developing new products?
- What market research methods might Oscar Mayer have used to determine the demand for Stuffed Dogs?
- In addition to market research, what are some of the possible steps Oscar Mayer took in the product development process for the Stuffed Dogs?
- What are demographics?
- How might the new Stuffed Dogs product appeal to different demographics?
- How would you describe the Oscar Mayer brand?
- How do Stuffed Dogs align with Oscar Mayer’s existing brand image?
- Why do you think they are launching the new Stuffed Dogs now, just before summertime?
- What are some key elements of a successful product launch that Oscar Mayer should consider to effectively market their new Stuffed Dogs?
- If you were responsible for creating a marketing campaign for the launch of the new product, what are three ideas you would recommend to Oscar Mayer?
- How important is consumer feedback during the initial phase of the product launch? What are some ways Oscar Mayer can gather and analyze that information?
- Assuming Stuffed Dogs are popular with consumers, what are some potential line extensions or variations that Oscar Mayer could consider to keep the product line fresh and engaging?