Competitive Edge - Sports & Entertainment Marketing News

Sphere in Las Vegas will host 2024 NHL draft, to be first televised event at venue

The 2024 National Hockey League draft will be held in Las Vegas at Sphere in what will be the first televised event from the futuristic venue, the league announced on Tuesday.

Click here to read the story at usatoday.com

Discussion Questions:

  1. What is the difference between event management and event marketing?
  2. How might this story represent an example of both?
  3. What is a venue as it relates to event management and marketing?
  4. What is the Sphere in Las Vegas?
  5. What is unique about the Sphere as a sports and entertainment venue?
  6. Why is televising an event live from the Sphere significant?
  7. Assuming things go well, how can the NHL leverage the success of this event for future drafts? How could it influence future host cities and venues? Or do you think they would benefit from hosting it every year at the Sphere?
  8. What is economic impact?
  9. How might hosting the NHL draft impact the Las Vegas economy?
  10. How would an economic impact study help the city to understand what type of impact the event had on the area economy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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