When January 2025 rolls around there will be a new sport making its debut on ESPN.
Click here to read the story at thespun.com.
Discussion Questions:
- What is leisure time?
- What does leisure time have to do with sports and entertainment marketing?
- What is competition for the entertainment dollar?
- Who is LOVB?
- Why would ESPN invest in the broadcast rights for LOVB events?
- Why is diversifying programming to include a variety of sports important for a media company like ESPN?
- Who might represent direct competition to LOVB?
- Who might represent indirect competition?
- What is a SWOT analysis?
- How might LOVB and ESPN benefit from conducting a SWOT analysis as they prepare for the 2025 season?
- What can executives and marketers at LOVB do to help promote the league to help maximize viewership of its events?
- What is digital marketing?
- How could digital marketing be used effectively to promote the debut of professional volleyball on ESPN?
- How could social media marketing play a role?
- Why is it important to ESPN that viewers tune in to see LOVB events?
- Why is it important to the future of LOVB?
- What challenges might ESPN and LOVB face in drawing viewers, not just for the debut, but throughout the season?