Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers.
Click here to read the story at qsrmagazine.com.
Discussion Questions:
- What is branding?
- What is a brand mascot?
- Why do you some brands use mascots in their marketing?
- What is a tagline?
- Why do brands use taglines in marketing?
- What is advertising?
- Why do you think Habit Burger Grill is launching an advertising campaign?
- Why do you think they are introducing a new mascot?
- What is the mascots name and how does that tie in with the tagline for this campaign?
- What is Habit Burger Grill trying to communicate to consumers with this campaign?
- How do the mascot and tagline help Habit to accomplish that goal?
- Why do you think they chose to not keep the mascot for the long term?
- Do you think the brand could face some backlash for this advertisement? Why or why not?
- If so, do you think they considered those risks before launching this campaign?
