Saudi Arabia is set to become home to the first-ever Dragon Ball Z theme park — a 5.3 million square foot entertainment venue announced as part of the kingdom’s huge Qiddiya project.
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Discussion Questions:
- What is Dragon Ball Z?
- What is a theme park?
- Why might Dragon Ball Z want to open its first-ever theme park?
- Why would Saudi Arabia want the theme park to be located there?
- What is fandom?
- Why is fandom important to the success of a theme park?
- Do you think there are enough Dragon Ball Z fans for the new theme park to be successful? Why or why not?
- What is geographic market segmentation?
- Which geographic markets might Dragon Ball Z theme park marketers consider targeting with its marketing? Why?
- In your opinion, will the Dragon Ball Z theme park be a popular destination? Why or why not?