After 47 Years, Star Wars Blue Milk Is Finally Coming to Stores

And, yes, it will be available for Star Wars Day.

Click here to read the story at yahoo.com.

Discussion Questions:

1. What is fandom?
2. What is Star Wars Day?
3. How does fandom help to explain why Star Wars Day exists?
4. What is the difference between product placement and reverse product placement?
5. What is “Blue Milk” from Star Wars?
6. How might a Blue Milk product being sold represent an example of reverse product placement?
7. Who is TruMoo?
8. Why does TruMoo need a license to sell a Blue Milk product that features Star Wars branding on the label?
9. Who might buy the product?
10. According to this story, when will the product hit store shelves?
11. Why do you think they chose that date to introduce the new product?