Marketing Currents - Business and Marketing Current Events

Dollar Tree Is Raising Its Price Cap, Again

Discount chain Dollar Tree is raising its price cap to $7 in stores nationwide as inflation continues to affect shoppers across the globe.

Click here to read the story at entrepreneur.com.

Discussion Questions:

  1. What is price?
  2. How has price historically provided Dollar Tree with a unique positioning strategy?
  3. What is inflation?
  4. How does inflation impact prices that we see as consumers?
  5. What is a price cap?
  6. Why is Dollar Tree raising its price cap to $7?
  7. How do you think inflation has impacted Dollar Tree’s decision to raise some prices?
  8. What is branding?
  9. What is rebranding?
  10. Do you think Dollar Tree should consider a rebrand as its prices continue to climb? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.