Marketing Currents - Business and Marketing Current Events

Chick-fil-A opens first-ever seatless restaurant in NYC

Credit: Chick-fil-A
(Image Credit: Chick-fil-A)

Have a seat…or not? 

Chick-fil-A is opening its first-ever takeout-only restaurant on the Upper East Side, designed to serve on-the-go New Yorkers.

Click here to read the story at fox5ny.com.

Discussion Questions:

  1. What is the customer experience?
  2. Is customer experience the same thing as customer service?
  3. Is the customer experience always positive? Why or why not?
  4. Why is it important for Chick-fil-A to focus on the customer experience?
  5. What factors might influence the customer experience?
  6. Based on what you learned from this story, describe the new restaurant concept that Chick-fil-A is opening in New York.
  7. What is “geofencing” technology?
  8. How is Chick-fil-A using geofencing technology with its new restaurant concept?
  9. How do you think Chick-fil-A hopes to influence the customer experience with a takeout-only restaurant?
  10. Why do you think they chose this location to open its first takeout-only restaurant?
  11. Do you think this is a concept that customers will appreciate? Why or why not? If so, how might that help to drive sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Picture of Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.